In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite
The next zoo creature that personified a medical writing style (or lack thereof) – the Tuatara. It is an ancient-looking creature, with strong genetic links to dinosaurs. It barely moves, looks like part of the landscape, and has an unusually low body temperature.
Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.